Posts Tagged ‘Small Business Consultant and Business Development Specialist providing Sales Training’

Sales Training – Farming your Client Base

March 15th, 2010 Posted in Sales Principles, Your Business | No Comments »

Farming your clients is the easiest way to update your target market of product / service changes and enhancements yet it is something that many businesses fail to do regularly. Before I get into this subject let me ask you something, how much time and effort is required by you to secure the work of a new customer?  Now think how much time and effort does it require to secure the work from an existing customer?  I am going to stick ...

Sales Training – Quality Referrals

March 1st, 2010 Posted in Sales Principles, Your Business | No Comments »

Your customers can been your biggest ambassadors for your business, if you provide them with a great product / service consistently they will rave about to others in their circles. A good quality referral generally will take less time and effort for your business to sell it's product / service because a good quality referral will have already been primed by your customer. ReferralsWithout your customers spreading the word about how good ...

Sales Training – Add on Sales

February 24th, 2010 Posted in Sales Principles, Your Business | 1 Comment »

That's what they came for, why should I try and push them to buy more, I might upset them?  A question I have come across time and time again over the years.  I guess to answer that question it is more cost effective for any business to sell more than one product / service at any one time as the business only has to pay for the one sales process.  If done correctly you may be helping the customer too, ...

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