Small Business – Sales – Increasing Sales of your Product / Service

October 7th, 2009 Posted in Marketing Principles, Your Business

Unhappy in my job I decided to update the CV and get it out in the market place to see if I could get any bites, I didn’t, my CV wasn’t even registering in any potential employers searches in Seek, I decided to think a little bit laterally as to how I was going to get noticed.  I decided upon making a CV website to compliment any CV I put out there, so with my idea in mind I decided to find a web design company to create this piece of genius.

The place to be found

The place to be found

First thing I did was a Google search for web designers in Christchurch, I looked at only the companies on the first page (my reasoning is if a web design company can’t get themselves on page one how are they going to market my web site) I decided on three companies that I liked their work and dropped them all an email asking them to call me to discuss my idea further, this is what happened.

The first company phoned me first thing in the morning I explained what I wanted, they seemed happy to help so we set up a meeting later that day.

The second company sent me an email asking for more information, I never got back to them as I requested they call me to discuss, it was just too much information to discuss in an email.

The third company called me later in the day, they were also interested in helping me and this person also suggested doing things slightly differently, I was intrigued!!

I met a nice young lady from the first company, she sat me down and went over what I wanted, explained that the cost to develop this web site might be more than I anticipated but she would send me a quote through in the next day or so.  I left thinking I was taking on something bigger than Ben Hur!!

The third company I met with listened to what I wanted to achieve and then suggested something else that I had not thought of but would still reach my goal but it also had the potential to surpass anything I had originally planned for.  After a two hour conversation with the owner of the business I had already made up my mind that this company was the company that was going to design my site, I can only assume it is working otherwise you would not be reading this now.

My point with this little story is, the company that got the business was the one that paid attention to their product, their site looked great and was easy to find, secondly they made me feel special (I talked to the owner of the business not some young buck just out of college) and thirdly took my idea and developed alternatives for me to think about, they went the extra mile.  That is what makes a successful business.

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