Identifying a Customer’s Needs not Wants

“Recently I have had a few unhappy customers, complaining that our products don’t do what they wanted them to do!!”

“My sales team seems to be selling lots of product but we are not getting much repeat business?”


confused-characterIf you or your staff have found yourself saying anything like the above statements this sales training module may be just what you need to ensure your customer’s are happy all the time with your products.

This training module, the second of 7 sales training modules addresses the challenges sales staff have in identifying what a customer really needs, as opposed to what they think they want.  Fulfilling the needs is crucial to any successful sale and if you can take care of the wants too the sale will be secured.  So what’s the difference ………..

This module is designed to be delivered in one hour, for up to 10 staff, ensuring they get the development they need whilst minimally impacting, time wise, on your business.

To find out more about Dave’s sales experience feel free to check out more specific information on the “About” page.

This training module has qualified for the NZTE Capability Development Voucher Scheme. Please enter your voucher details when making your booking.  We will verify your voucher with the issuing Regional Partner before confirming a time for the training to take place.

If you want to discuss training options for this module within your business contact us directly.