Workshops
Are Your Customers Confused about what you do?
Are you a Business Owner or a Manager that is tired of hearing “… so what is it you do exactly?” because you are never quite sure how to answer? How often do your current customers say “oh, I didn’t realise you did that!” if it’s once too often then our practical workshop will remove that confusion for you, your employees and your customers.
I know I need to promote my business, but how?
Think of your best customer(s), the ones that come back to you time and time again, never complain about the price, doing business with them is always easy now how would your business look if we could replicate them 10, 20, 100 times, it’s called Target Marketing and this workshop will take you through the process of identifying, understanding and most importantly give you the tools to help you find more of these “best customers”.
Getting to the Core Workshop
Role up your sleeves and join our fun and practical morning workshop that will take you through the process of better understanding your current customer so you can create a better message to other similar potential customers (your target market).
You will be working through the stages of identifying your target market, strengths, fear factors, unique selling points and turning this into a core statement that your present and potential customers will resonate perfectly with..
The aim is that you leave the workshop with a clear picture of who your target market is based on profiling your best customers, what it is that drives that customer to seek a solution (their fears), how your company can solve the customers problem better than your competitors (your strengths) and how best to communicate this to them. Knowing this will enable the business to better brief creative, marketing and sales staff, providing them with the information they need to better represent the business.
We’ve all attended seminars where we’ve left enthused, only to loose momentum once we get back to work and caught up in everyday business. For this reason we’ve designed this workshop so your active participation ensures you develop new insights into your business, and you leave with something practical and relevant to take back and use immediately.
During the morning there will be ample opportunity to enjoy tea and coffee with light nibbles and network with the other participants in the workshop.
Bonus
If you register before the end of August you will receive one hour free consultation after the seminar from one of the presenters of your choice worth $120.00 +GST
The Presenters
The Workshop will be lead by Dave Sewell, a business development specialist and retail trainer with a genuine empathy for small business owners. Using a combination of principals learnt and experience gained in retail and small business ownership over the last twenty years, Dave has designed this unique workshop in response to two of the biggest challenges that businesses face; identifying and understanding their core business strengths and target market.
Dave will be supported by Wendy Riley-Biddle, owner and principal designer at Hot Pyjama Productions, a marketing communications company. Wendy has twenty years experience in advertising and marketing, culminating in 10 running her own business. She will be taking you through the process of identifying the right channels for communicating your core strengths to ensure it effectively reaches your target market
The Venue
When: 21st September 2010, 8:30 – 12.00 noon
Where: The Running Bull Bar, Cnr Riccarton Road and Deans Ave, Christchurch
Availability: There are only 15 spaces, get in quick!
Parking: Available behind the building off Deans Ave.
Cost: $149.00 + GST
Register: Click here to secure your spot or call Wendy at Hot Pyjama Productions on (03) 374 9929
Note: Due to the limited spaces available in the workshop there will be no refunds for those cancelling within 14 days of the workshop.