Business Development Specialist

Small Business – Sales – Getting the most from your Clients

I lose count of how many times I hear the saying “you get 80% of your revenue from 20% of your customers” and I have almost always heard it in the context of Account Managers or Sales Mangers justifying the time spent on their biggest customers. Don’t get me wrong there is more than enough evidence to suggest that the general trend is close to this but does that mean we have to accept it, wouldn’t it be great if we ...

Retail Marketing – 5 P’s – Place

From a retail point of view I have used this principal at branch level to refine how the store should be merchandised, there is no point in refining the product range (see earlier blog) to then have it crushed in an overloaded stand or hung on the wall in the darkest corner of the store.  Some common sense is needed when planning where to and ...

Small Business – Sales – Customer Service is the Difference

Having worked in retail for years and having the importance of good customer service being drilled into me I found it satisfying and very disappointing when I went on a shopping trip with my wife to look at things we will need for our baby. First stop Baby Factory on Colombo St; now before I go any further I better explain that we were on a fact finding trip as we were not entirely sure of everything we would need and ...