October 1st, 2009 Posted in
Marketing - Retail |
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This the last in the series but by no means the least, people the talking bill boards of any and every retailer and definately one of the most important areas to get right. Every retail manager needs to really think about what they need from any potential staff member to improve the performance of their store. To me the only reason as a retailer you employ staff is to maximise sales, if staff can't do that why employ them.
Over the years ...
Using the marketing principle promotion in a retail environment is absolutely essential if a retailer is to ensure maximum sales. Getting the promotional mix right is a sure way to keep the sales rolling in, what is the promotional mix, it is 5 ways in which you can promote your products, not all of them get used at once and depending on your target market some of them may never be used. These 5 areas are advertising, sales promotion, public ...
How do you build awareness of your product to your chosen market? This area can be broken up into 5 smaller areas; advertising, sales promotion, public relations, personal selling and direct marketing; all these areas combined is known as the promotion mix. I wont be going into these areas specifically, instead I would like to take an overview of Promoting the business and the product / service.
I have to talk about the ...
