Consistency is the Key to Excellent Service

November 23rd, 2010 Posted in Sales Principles, Your Business | No Comments »

I have written several articles on customer service including , Customer Service a belief or a Skill and Customer Service is the Difference but today I find myself banging the same drum but from a slightly different perspective .... consistency. Fire FightingWhat do I mean by consistency?  I am talking about a consistent standard of service to the paying customer, I am talking about consistency in service between departments ...

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Marketing Mix – 5P’s – Summary

November 19th, 2010 Posted in Marketing Principles, Your Business | 2 Comments »

Over the last few weeksI have talked about the 5 main elements of the the Marketing Mix, Product, Price, Place, Promotion, and People, I hope that some or all of them have been of help when considering your own business.  Let me give you an example of how following these principals can help a business. Recently I came across a business where the owner really was questioning the value of the services their business was providing ...

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Marketing Small Business – 5 P’s – People

November 17th, 2010 Posted in Marketing Principles, Your Business | No Comments »

This the last in the series but by no means the least, people the talking bill boards of any and every business and definitely one of the most important areas to get right.  Every business owner needs to really think about what they need from any potential staff member to help their business grow.  To me the only reason a business needs employees is to help the business owner reach the businesses goals, if employees can't do that, why employ them? Over ...

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