Business Development Specialist

Marketing – Explained in Ways we All Understand – Funny!!

This was an email I received a number of weeks ago which is a tongue and cheek look at Marketing, I hope you find it as amusing as I did!!! The definitive explanation of ........... MARKETING This will clear up any confusion ........ You're a woman and you see a handsome man at a party. You go up to him and say, "I'm fantastic in bed." That's Direct ...

Small Business – Marketing – The Importance of a Unique Selling Point

How do you differ from your competition?  Why does two companies of similar size in the same industry perform so differently?  How can you penetrate your target market better than the next company?  Just a few questions which you may have thought about from time to time and if you have it may be because you have not thought through properly what makes your company so different? What is your Unique Selling Point? Every company has a unique selling point, ...

Small Business – Employees – Future Proofing your Company

As one of the biggest expenses a small business will regularly incur will be the cost of it's employees, namely in wages but also in ACC payments and down time for staff sick days; these costs can get as high as 40% of all the business expenses yet too many businesses invest little or no time in the training and development of this valuable and very expensive resource, why? The unfortunate answer is that too many business owners look on staff ...