Why You Need A Customer Centric Focus

October 9th, 2012 Posted in Marketing | No Comments »

There is nothing worse when you are at a party getting introduced to someone that loves themselves.  You know the type of people I am talking about, they can't stop talking about themselves and no matter what is discussed they have done it better, big, faster and more often, you just can't wait to get rid of them. So why then do we do the same thing with our websites and ...

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The Social Media Dilemma

September 25th, 2012 Posted in Management Practices, Marketing | No Comments »

It's funny how subjects come and go like the seasons, a few months ago it didn't seem to matter what company I was helping, their focus was on staff either problems with existing staff or the dilemma of trying to recruit new staff.  Recently it has been about Social Media, should we use it?  What should we put out there? Who should be responsible keeping it up to date? ...

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Why Are My Quotes Not Converting?

September 18th, 2012 Posted in Sales | No Comments »

Quite often in sales environments sales people think they lose a potential sale on price.  The reality is often different, I’m not saying that price isn’t a factor, often it is, but it is only one factor. It is the strength of the relationship that you have with a potential client that will determine whether or not you will be successful in securing the sale.  This applies to existing clients ...

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