January 24th, 2012 Posted in
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There is a saying "do what you have always done and you will get what you have always got" and how very true this saying is. 2011 has been a year of challenges for most business owners in and around Christchurch, having to cope with over a year of earthquakes (9500 shakes at the time of writing this have been recorded in Canterbury since the first big one on September 4th 2010!) which followed a couple of bad years in ...
How many times have we heard this saying, and as cynical business owners, how many times have we responded "yeah right!" When it comes to marketing however, the customer is always right, I am going to give you a very real example to explain why.
Marketing is all about going to your targeted market, finding out what that market needs then provide a product or service that fulfills that need. ...
In all my years of lessons learnt in retail, one in particular always used to stay at the front of my mind, kindly passed on to me by one of my first store managers, Kenny Donaldson. During an exercise teaching me about the finer points of store merchandising (a task which he never enjoyed as it was never one of my fortes!!) he would say "... if you ...
