Business Development Specialist

Role up your sleeves and join our fun and practical morning workshop that will take you through the process of better understanding your current customer so you can create a better message to other similar potential customers (your target market).

The aim is that you leave the workshop with a clear picture of who your target market is based on profiling your best customers, what it is that drives that customer to seek a solution (their fears), how your company can solve the customers problem better than your competitors (your strengths) and how best to communicate this to them. Knowing this will enable the business to better brief creative, marketing and sales staff, providing them with the information they need to better represent the business.