Archive for the ‘Your Business’ Category

When Did You Last Ask For Feedback?

November 3rd, 2011 Posted in Marketing Principles, Your Business | No Comments »

I am a great believer in asking my clients for feedback on my services that they have used.  I use the feedback to check which forms of advertising are working, I use it to understand my clients issues that led them to me in the first place and I use it to qualify things like level of service, perceived value and whether or not they would think about ...

Stick To What You Know!

October 7th, 2011 Posted in Marketing Principles, Your Business | No Comments »

How often have you been tempted in business to change its focus, try diversifying with extra products (that are not related to your core products), add additional services or maybe open another site in a different city, all because times are a little hard at the moment? How many of you have not just been tempted but actually took action, to find out it wasn't the cure ...

Are You Capturing All Your Clients Details?

September 8th, 2011 Posted in Sales Principles, Your Business | No Comments »

Recently we had been providing some sales coaching to a company that had taken a bit of a knock from the recent earthquakes experienced in Christchurch.  As part of the coaching process we preformed a comprehensive review of their sales process.  Their process was fairly robust but one area that definitely needed some attention was the data capture of their cash paying clients. As is traditional with most ...