Archive for the ‘Your Business’ Category

Marketing Small Business – 5 P’s – Place

November 1st, 2010 Posted in Marketing Principles, Your Business | No Comments »

CustomerThis is almost as important as the design and making of the product itself, where do you place  the product, who is your target market?  Take a minute and think of your best customer at present, you know the one, they always buy your product / service, they always pay on time and often recommend your business to other.  No ask yourself this; how good would my business be if ...

Are your Staff Equipped to do Their Job?

October 27th, 2010 Posted in Management Practices, Sales Principles, Your Business | No Comments »

tools for the jobAs a business owner take a moment and ask yourself the question in the heading, what is your initial reaction?  Yes my staff have got everything they need to do their jobs, they have their own laptops, they have a company car, I pay them well, hell I even buy them their uniform. Now ask yourself how long ago did you recruit each of your staff ...

Giving and Receiving Referrals

September 28th, 2010 Posted in Sales Principles, Your Business | No Comments »

ReferralYou provide a great product with great service, you fastidiously call upon your clients within 3 months, updating them with changes or additions to your product ranges, you fix any issues promptly and when you catch up with your customer they are always happy.  Why bother going to such lengths?  Other than generating a great image for your business you do this to ensure a steady stream of ...