Archive for the ‘Your Business’ Category

Marketing Small Business – 5 P’s – People

November 17th, 2010 Posted in Marketing Principles, Your Business | No Comments »

This the last in the series but by no means the least, people the talking bill boards of any and every business and definitely one of the most important areas to get right.  Every business owner needs to really think about what they need from any potential staff member to help their business grow.  To me the only reason a business needs employees is to help the business owner reach the businesses goals, if employees can't do that, why employ them? Over ...

Marketing Small Business – 5 P’s – Promotion

November 15th, 2010 Posted in Marketing Principles, Your Business | No Comments »

How do you build awareness of your product to your chosen market?  This area can be broken up into 5 smaller areas; advertising, sales promotion, public relations, personal selling and direct marketing; all these areas combined is known as the promotion mix. I wont be going into these areas specifically, instead I would like to take an overview of Promoting the business and the product / service. BestBuyI have to talk about the ...

Marketing Small Business – 5P’s – Price

November 10th, 2010 Posted in Marketing Principles, Your Business | 4 Comments »

pricingPricing your goods and services can be difficult to do especially if you make a product or provide a service where a simple percentage mark up is not applicable; it is a delicate process setting your pricing, too cheap will either not cover your costs or could de-value your product or service leading to misconceptions regarding value or quality.  Too expensive and you could price your product or service out of the ...