Archive for the ‘Sales Principles’ Category

Sales Training – Can your Business Afford not to?

May 20th, 2010 Posted in Sales Principles, Your Business | 2 Comments »

It has been an interesting time lately, world trying to come out of a global recession, Europe looks like it may be plunged back into it again, as a result our dollar is taking a pounding along with the other currencies and all through this kiwi business is battling on.  So what can we do to make sure our own businesses do not fall victim to any recession, why not speculate to accumulate, take advantage of the slower pace of ...

Sales Rep or Account Manager?

April 26th, 2010 Posted in Sales Principles, Your Business | 1 Comment »

Last week I was talking to the manager of a communications company about the trials and tribulations of sales staff and their lack of ability to look after their customers.  I asked the manager whether he had sales reps or account managers to which he replied "they are the same thing .... aren't they?" we debated this theory for a good hour, I would like to carry this debate to you now.  Having had both job roles over the years ...

Sales Training – Farming your Client Base

March 15th, 2010 Posted in Sales Principles, Your Business | No Comments »

Farming your clients is the easiest way to update your target market of product / service changes and enhancements yet it is something that many businesses fail to do regularly. Before I get into this subject let me ask you something, how much time and effort is required by you to secure the work of a new customer?  Now think how much time and effort does it require to secure the work from an existing customer?  I am going to stick ...