Archive for the ‘Sales Principles’ Category
Last week I was talking to the manager of a communications company about the trials and tribulations of sales staff and their lack of ability to look after their customers. I asked the manager whether he had sales reps or account managers to which he replied "they are the same thing .... aren't they?" we debated this theory for a good hour, I would like to carry this debate to you now. Having had both job roles over the years ...
Farming your clients is the easiest way to update your target market of product / service changes and enhancements yet it is something that many businesses fail to do regularly. Before I get into this subject let me ask you something, how much time and effort is required by you to secure the work of a new customer? Now think how much time and effort does it require to secure the work from an existing customer? I am going to stick ...
The art of getting the message across effectively is a vital part of being successful, whether you are a sales person, a manager or a business owner. Whether you want to make a presentation with confidence or close a sale communicating clearly and confidently will help you get the result you need. Communicating is not just about making sure someone understands you when you talk to them it is about ensuring the content of the communication is relevant, it's about how the ...
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