Archive for the ‘Sales Principles’ Category

You Need A Wood to Sell A Tree

December 14th, 2011 Posted in Sales Principles, Your Business | No Comments »

In all my years of lessons learnt in retail, one in particular always used to stay at the front of my mind, kindly passed on to me by one of my first store managers, Kenny Donaldson.  During an exercise teaching me about the finer points of store merchandising (a task which he never enjoyed as it was never one of my fortes!!) he would say "... if you ...

Are You Capturing All Your Clients Details?

September 8th, 2011 Posted in Sales Principles, Your Business | No Comments »

Recently we had been providing some sales coaching to a company that had taken a bit of a knock from the recent earthquakes experienced in Christchurch.  As part of the coaching process we preformed a comprehensive review of their sales process.  Their process was fairly robust but one area that definitely needed some attention was the data capture of their cash paying clients. As is traditional with most ...

Why You Need Key Performance Indicators (KPI’s)

August 26th, 2011 Posted in Management Practices, Marketing Principles, Sales Principles, Your Business | 1 Comment »

In my travels as a business mentor and coach, all too often I come across great businesses of all sizes doing what they do really well but barely being able to keep control of their team.  More often than not, they do not use Key Performance Indicators (KPI's). What is a KPI? Wikipedia states that "KPIs are commonly used by an organization to evaluate its success or the ...