Archive for the ‘Retail Training’ Category

Marketing Retail – 5P’s – Promotion

September 27th, 2009 Posted in Marketing - Retail, Retail Training | No Comments »

Using the marketing principle promotion in a retail environment is absolutely essential if a retailer is to ensure maximum sales.  Getting the promotional mix right is a sure way to keep the sales rolling in, what is the promotional mix, it is 5 ways in which you can promote your products, not all of them get used at once and depending on your target market some of them may never be used.  These 5 areas are advertising, sales promotion, public ...

Small Business – Sales – Setting Customers’ Expectations

September 23rd, 2009 Posted in Retail Training, Sales Training, Small Business | No Comments »

How often have you bought an item, paid for a service, enrolled on a course or asked for help from a colleague and it was not what you expected.  How did it make you feel at the time, disappointed, angry, frustrated ….? Let me give you an example, anyone who has an Xbox will know what I'm talking about when I say "the red rings of death", all Xbox players cringe when they hear that statement, why, well for those of you out ...

Small Business – Sales – Customer Service is the Difference

September 6th, 2009 Posted in Marketing - Retail, Marketing - Small Business, Retail Training, Sales Training, Small Business | 1 Comment »

Having worked in retail for years and having the importance of good customer service being drilled into me I found it satisfying and very disappointing when I went on a shopping trip with my wife to look at things we will need for our baby. First stop Baby Factory on Colombo St; now before I go any further I better explain that we were on a fact finding trip as we were not entirely sure of everything we would need and ...