Archive for the ‘Marketing Principles’ Category
Before I get into this subject let me ask you something, how much time and effort is required by you to secure the work of a new customer? Now think how much time and effort does it require to secure the work from an existing customer? I am going to stick my neck out here and tell you that your existing customer takes far less time and effort than a new one, right? Why is this? The answer is quite simple, ...
Looking back on the days when I owned my own business, there were a number of occasions when I really could have utilised the skills of a Business Consultant but I never did, I muddled on the best I could and hoped everything worked out. Why did I do this? To be quite honest there was a big ego that didn't like to admit it needed help, my annual turnover wasn't huge and the cost of hiring a consultant scared me; I ...
I don't know how many times I here a business owner or manager say "if it wasn't for the staff this job would be great", like it or not most of us need staff to complete the work we do for our customers. Generally speaking the type of business owner or manager that comes out with a comment like this usually struggles with the concept and the importance of motivating staff. Think back to a time when you were happy ...
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