Archive for the ‘Marketing Principles’ Category
How do you build awareness of your product to your chosen market? This area can be broken up into 5 smaller areas; advertising, sales promotion, public relations, personal selling and direct marketing; all these areas combined is known as the promotion mix. I wont be going into these areas specifically, instead I would like to take an overview of Promoting the business and the product / service.
I have to talk about the ...
Pricing your goods and services can be difficult to do especially if you make a product or provide a service where a simple percentage mark up is not applicable; it is a delicate process setting your pricing, too cheap will either not cover your costs or could de-value your product or service leading to misconceptions regarding value or quality. Too expensive and you could price your product or service out of the ...
This is almost as important as the design and making of the product itself, where do you place the product, who is your target market? Take a minute and think of your best customer at present, you know the one, they always buy your product / service, they always pay on time and often recommend your business to other. No ask yourself this; how good would my business be if ...
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