Archive for the ‘Marketing Principles’ Category

Getting that last Invoice out Before Xmas

December 1st, 2010 Posted in Marketing Principles, Your Business | No Comments »

The last weeks before Xmas is here, most businesses will not work between Xmas and New Year which will inevitably affect their cash flow in January due to the drop in invoices sent out but there are ways to ensure this impact is kept to a minimum. Prioritise your Clients The reality is that you have until 24th December to finish as many projects as possible and because of this it is vitally important to prioritise these projects, not by ...

Marketing Mix – 5P’s – Summary

November 19th, 2010 Posted in Marketing Principles, Your Business | 2 Comments »

Over the last few weeksI have talked about the 5 main elements of the the Marketing Mix, Product, Price, Place, Promotion, and People, I hope that some or all of them have been of help when considering your own business.  Let me give you an example of how following these principals can help a business. Recently I came across a business where the owner really was questioning the value of the services their business was providing ...

Marketing Small Business – 5 P’s – People

November 17th, 2010 Posted in Marketing Principles, Your Business | No Comments »

This the last in the series but by no means the least, people the talking bill boards of any and every business and definitely one of the most important areas to get right.  Every business owner needs to really think about what they need from any potential staff member to help their business grow.  To me the only reason a business needs employees is to help the business owner reach the businesses goals, if employees can't do that, why employ them? Over ...