Archive for the ‘Marketing - Small Business’ Category

No Nonsense Guide to Marketing for Small Business

January 21st, 2010 Posted in Marketing - Small Business | Comments Off

In conjunction with Mark from Hot PJ Productions we would like to offer you a free seminar on Marketing for Small Business in Christchurch. It’s a light hearted no nonsense approach to marketing your business effectively and includes:

  • How to Identify your Unique Selling Point
  • Identifying your Business Goals
  • Identifying your Target Markets
  • Creating a message to take to these Markets
  • Marketing Tools
  • Marketing Plan
  • Measurement
Seminar details: Date: Monday 25th January Venue: Hotel So, Cashel Street, Level ...

Getting that last Invoice out Before Xmas

December 21st, 2009 Posted in Marketing - Small Business, Small Business | No Comments »

The last week before Xmas is here, most businesses will not work between Xmas and New Year which will inevitably affect their cash flow in January due to the drop in invoices sent out but there are ways to ensure this impact is kept to a minimum. Prioritise your Clients The reality is that you have until 24th December to finish as many projects as possible and because of this it is vitally important to prioritise these projects, not by the size ...

Small Business – Marketing – The Importance of a Unique Selling Point

November 9th, 2009 Posted in Marketing - Small Business, Small Business | No Comments »

How do you differ from your competition?  Why does two companies of similar size in the same industry perform so differently?  How can you penetrate your target market better than the next company?  Just a few questions which you may have thought about from time to time and if you have it may be because you have not thought through properly what makes your company so different? What is your Unique Selling Point? Every company has a unique selling point, ...