Archive for the ‘Marketing Principles’ Category
How many times have we heard this saying, and as cynical business owners, how many times have we responded "yeah right!" When it comes to marketing however, the customer is always right, I am going to give you a very real example to explain why.
Marketing is all about going to your targeted market, finding out what that market needs then provide a product or service that fulfills that need. ...
I am a great believer in asking my clients for feedback on my services that they have used. I use the feedback to check which forms of advertising are working, I use it to understand my clients issues that led them to me in the first place and I use it to qualify things like level of service, perceived value and whether or not they would think about ...
How often have you been tempted in business to change its focus, try diversifying with extra products (that are not related to your core products), add additional services or maybe open another site in a different city, all because times are a little hard at the moment?
How many of you have not just been tempted but actually took action, to find out it wasn't the cure ...
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