About Dave Sewell – Sales Experience
“Sales is all about building a good relationship and trust with your clients – if you have that – you will achieve your sales objectives!”
"Knowing my products, helped educate my customer's, which helped my sales!"
Dave was 17yrs old when he first started working in retail with a company, whom at the time, was the biggest sports retailer in Europe called Olympus Sport which latterly was bought by JJB Sports . It wasn’t his first career choice but at the time unemployment was high, there was little or no jobs for school leavers so when the opportunity presented itself Dave never looked back.
Dave’s biggest claim to fame, in all his years in retail was, he never once failed to meet his sales target, not to say he was always the best, he wasn’t, but he never failed to achieve what the company expected of him. Learning quickly from his managers, he developed a sales technique that today, he will tell you is not a sales process but rather, an education process. He believed that by educating his customer to empower them to make their own decisions he would, firstly make a sale, but more importantly, he would create a loyal customer, which ultimately happened.
So that Dave could “educate” his customers properly, he quickly became a product specialist in almost every department that existing within the sports retail company, from sports shoe and racket technology specialist right through to fitness machine specialist. By ensuring he was up to speed with all aspects of his products, he was able to relay the benefits of these to his customers whilst being in an educated position to overcome any of his customer’s objections.
Arriving in New Zealand in 1999 Dave then used his sales experience in the communications industry, firstly in the capacity of a Store Manager and then after a couple of years changed to become a Key Account Manager. This transition was a great move in developing Dave’s skills and experiences as a business to business sales specialist, combining his management experience to help him actively manage his client base, again ensuring that his sales targets were always exceeded. Four years as a key account manager has helped develop our business to business sales training modules along with a unique one day training workshop specifically targeting sales reps, account managers and business owners who also are responsible for the sales process of their business. This work shop is unique because it is (we believe) the only workshop that combines essential sales and management techniques ensuring that any sales person or team works efficiently and maximises the sales opportunity of their client base.
It is this attention to detail along with the experience gained in over 20 years of sales that makes our Sales Training Course and Workshops so effective.