Business Development Specialist

Small Business – Employees – Future Proofing your Company

As one of the biggest expenses a small business will regularly incur will be the cost of it's employees, namely in wages but also in ACC payments and down time for staff sick days; these costs can get as high as 40% of all the business expenses yet too many businesses invest little or no time in the training and development of this valuable and very expensive resource, why? The unfortunate answer is that too many business owners look on staff ...

Small Business – Marketing – A Rebrand is Not Just a Change In Logo

To compliment my recent series of blogs written on the 5 P's of Marketing I have asked local marketing gurus Hot Pyjama Productions to give some advice on why branding is so important for Small Businesses.  Wendy Riley and her team have been providing their expertise in Marketing both off and online since 1998 they provide much more than Marketing services so be ...

Retail Marketing – 5 P’s – Place

From a retail point of view I have used this principal at branch level to refine how the store should be merchandised, there is no point in refining the product range (see earlier blog) to then have it crushed in an overloaded stand or hung on the wall in the darkest corner of the store.  Some common sense is needed when planning where to and ...