Archive for October, 2009
Before I get into this subject let me ask you something, how much time and effort is required by you to secure the work of a new customer? Now think how much time and effort does it require to secure the work from an existing customer? I am going to stick my neck out here and tell you that your existing customer takes far less time and effort than a new one, right? Why is this? The answer is quite simple, ...
Looking back on the days when I owned my own business, there were a number of occasions when I really could have utilised the skills of a Business Consultant but I never did, I muddled on the best I could and hoped everything worked out. Why did I do this? To be quite honest there was a big ego that didn't like to admit it needed help, my annual turnover wasn't huge and the cost of hiring a consultant scared me; I ...
The customer has what they came for, why should I try and sell them something else? A question I have come across time and time again over the years. I guess to answer that question it is more cost effective for any business to sell more than one product at any one time as the business only has to pay for the one sales process. If done correctly you may be helping your customer too, they may not have realised you sold other items ...
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