Small Business – Sales – Getting the most from your Clients
I lose count of how many times I hear the saying “you get 80% of your revenue from 20% of your customers” and I have almost always heard it in the context of Account Managers or Sales Mangers justifying the time spent on their biggest customers. Don’t get me wrong there is more than enough evidence to suggest that the general trend is close to this but does that mean we have to accept it, wouldn’t it be great if we ...







