Archive for September, 2009

Small Business – Sales – Getting the most from your Clients

September 16th, 2009 Posted in Sales Principles | No Comments »

I lose count of how many times I hear the saying “you get 80% of your revenue from 20% of your customers” and I have almost always heard it in the context of Account Managers or Sales Mangers justifying the time spent on their biggest customers. Don’t get me wrong there is more than enough evidence to suggest that the general trend is close to this but does that mean we have to accept it, wouldn’t it be great if we ...

Small Business – Sales – Customer Service is the Difference

September 6th, 2009 Posted in Marketing Principles, Sales Principles, Your Business | 1 Comment »

Having worked in retail for years and having the importance of good customer service being drilled into me I found it satisfying and very disappointing when I went on a shopping trip with my wife to look at things we will need for our baby. First stop Baby Factory on Colombo St; now before I go any further I better explain that we were on a fact finding trip as we were not entirely sure of everything we would need and ...

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