Business Development Specialist

Marketing Small Business – 5P’s – Price

Pricing your goods and services can be difficult to do especially if you make a product or provide a service where a simple percentage mark up is not applicable; it is a delicate process setting your pricing, too cheap will either not cover your costs or could de-value your product or service leading to misconceptions regarding value or quality.  Too expensive and you could price your product or service out of the ...

Marketing Retail – 5 P’s – Price

In retail I used the marketing principal of price to ensure the customer's expectations of the goods were met.  The only time I reduced any goods out with normal sale time was if the product had a defect in it which did not affect it's performance but maybe affected it's looks, never did I compromse the price of my products because the customer wanted me too.  Pricing should be used to position your products so that they are attractive to what ever ...

Small Business – Sales – Getting the most from your Clients

I lose count of how many times I hear the saying “you get 80% of your revenue from 20% of your customers” and I have almost always heard it in the context of Account Managers or Sales Mangers justifying the time spent on their biggest customers. Don’t get me wrong there is more than enough evidence to suggest that the general trend is close to this but does that mean we have to accept it, wouldn’t it be great if we ...