Business Development Specialist

Marketing Retail – 5P’s – Promotion

Using the marketing principle promotion in a retail environment is absolutely essential if a retailer is to ensure maximum sales.  Getting the promotional mix right is a sure way to keep the sales rolling in, what is the promotional mix, it is 5 ways in which you can promote your products, not all of them get used at once and depending on your target market some of them may never be used.  These 5 areas are advertising, sales promotion, public ...

Marketing Small Business – 5 P’s – Promotion

How do you build awareness of your product to your chosen market?  This area can be broken up into 5 smaller areas; advertising, sales promotion, public relations, personal selling and direct marketing; all these areas combined is known as the promotion mix. I wont be going into these areas specifically, instead I would like to take an overview of Promoting the business and the product / service. I have to talk about the ...

Small Business – Sales – Setting Customers’ Expectations

How often have you bought an item, paid for a service, enrolled on a course or asked for help from a colleague and it was not what you expected.  How did it make you feel at the time, disappointed, angry, frustrated ….? Let me give you an example, anyone who has an Xbox will know what I'm talking about when I say "the red rings of death", all Xbox players cringe when they hear that statement, why, well for those of you out ...