Business Development Specialist

Marketing Retail – 5P’s – Promotion

Using the marketing principle promotion in a retail environment is absolutely essential if a retailer is to ensure maximum sales.  Getting the promotional mix right is a sure way to keep the sales rolling in, what is the promotional mix, it is 5 ways in which you can promote your products, not all of them get used at once and depending on your target market some of them may never be used.  These 5 areas are advertising, sales promotion, public ...

Small Business – Sales – Setting Customers’ Expectations

How often have you bought an item, paid for a service, enrolled on a course or asked for help from a colleague and it was not what you expected.  How did it make you feel at the time, disappointed, angry, frustrated ….? Let me give you an example, anyone who has an Xbox will know what I'm talking about when I say "the red rings of death", all Xbox players cringe when they hear that statement, why, well for those of you out ...

Marketing Retail – 5 P’s – Price

In retail I used the marketing principal of price to ensure the customer's expectations of the goods were met.  The only time I reduced any goods out with normal sale time was if the product had a defect in it which did not affect it's performance but maybe affected it's looks, never did I compromse the price of my products because the customer wanted me too.  Pricing should be used to position your products so that they are attractive to what ever ...