Its mid winter and my wife and I decided to take a long weekend from work and do something a bit special; we decided to go on the Tranz Alpine, a train trip from Christchurch to Greymouth through the mountainous Southern Alps.
It had been snowing intermittently during the previous two weeks so we were looking forward to lots of snow capped mountains. We had asked a couple of friends to come along to as not only was this going to ...
August 14th, 2009 Posted in
Marketing - Retail |
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Senior Management of any retail store chain should also read the blog I wrote for the small business as the principals are exactly the same.
What I would like to talk about here is looking at the Product at a retail branch level. Having worked for many years in larger retail companies one of the most common mistakes made was the lack of localised product ranges predominately due to the central buying methods of the head offices. There absolutely needs to ...
This refers to your flavour of widget or your type of service you are bringing to your chosen market. How well does your product meet the market needs, is it functional, does it meet expectations and can you add value to it via good after sales service / support. If your product ticks all these boxes your clients are very likely to be happy but more importantly come back for more.
When looking at bringing your product to the market place ...
